Take advantage of the power of digital platforms such as Freight Box, be present in the channels where consumers are, reevaluate brand campaigns and direct responses, highlight the benefits of products and offers, demonstrate care and empathy, define an alternative customer experience. In times of Coronavirus, marketing strategies must be rethought!
Check below a series of strategies for you to start implementing, today, in your company and reduce the impacts of the pandemic on your business:
One point that deserves your attention is to adapt the company's operations. Investing in delivery services is the best way to facilitate consumer access to services and products. Reinforcing the delivery service, as well as closing partnerships is an interesting strategy.
Even the tourism and hospitality segment, one of the most affected by the crisis, has a way to turn things around with anticipated sales. Experts say that this is a way to guarantee the cash of the business. Another is to guarantee the sale associated with a bonus, which the customer may use at another time.